User experience design is a set of principles and techniques used to create products and apps that are easy and enjoyable to use. The goal is to make people feel connected and to make the product as user-friendly as possible. If you’re designing a system that people are happy to use, they are more likely to give your company good reviews and suggest the product to someone else. Here are some principles to help you make the UX more enjoyable.
User Experience Versus Customer Experience
The first thing you should understand is that user experience is part of the much broader topic of customer experience. CX user experience is all about how a customer interacts with a particular product, usually a software solution or an app. The user experience is connected to not only what the app does, but how it makes them feel. Does the app alleviate stress for them? Does it help them do a task more easily? These are parts of the user experience to consider that will play into the overall customer experience as well.
Establish a Sense of Belonging
When you create a user experience that mimics the feeling of being part of something larger than yourself, you give your users a feeling of belonging. Users who feel like they are part of something are more likely to stay engaged with your content. This simple principle often ties into the idea that people don’t just want their information or task completed; they want an experience that makes them feel special, too.
Make it Worth People’s Time
If you want to make the user experience enjoyable, you need to make sure that your product solves a problem and is easy to use. It should also be priced fairly for the service it provides. Finally, it shouldn’t take too long or be too difficult or frustrating for users to accomplish what they want with your product.
Make it Easy for The User
One of the keys to making the user experience enjoyable is the ease of use. Make it easy for them to find what they want. Make it easy for them to use what they want.
That means that your site needs a good search function and a good knowledge base or FAQ section. You want to give your users easy solutions. It’s also important that you don’t require them to fill out long forms or create confusing navigation options. Keep things clear and simple and use words that the customer base is familiar with.
Keep Controls Simple and Learnable
In order to make your product or website easy for people to use and understand, you need to keep it simple by using familiar icons and language, clear labels, and keeping the number of options to a minimum. Using consistent control and having the same layout on all pages can also help.
Design a System That People are Happy to Use
It’s important that users are happy to use the system. If a user is unhappy, they will be stressed and upset when doing their work or using your apps. This means they are less likely to use it if they don’t have to, and you will eventually lose customers.
Be Honest About Your Product
Deceptive marketing practices will kill the user experience. Be honest about what your product does and doesn’t do. The best way to create a positive experience is by avoiding any surprises that could negatively affect the user’s perception of your brand. This means being transparent and honest throughout all stages of development, from conception to launch, but also in later stages like customer service and marketing campaigns.
Put Your Users First
The user is more important than you are. Your product should be designed to put the user first, and not you. Programmers and marketers have amazing ideas, but if their ideas don’t align with the needs of the user then they will ultimately fail. Think about the user first when you want to make their experience enjoyable.
Don’t Overdesign
Great design is important, but there can be too much of a good thing when you are designing apps. It’s important to leave space for creativity. It can be tempting to build a design so intricate that you’ve left very little room for creativity, but the more complicated your design is, the less likely people are to use your product. The way you design will help you create a product that people enjoy using.